Case Study: allrites & Gonella Productions – Short-Form Films with Global Reach

Zoya Lukyantseva
5 days ago
4 min read

Case study of allrites & Gonella Prductions

Case Study Overview

This case study examines the collaboration between allrites, a global TV and film content marketplace, and Gonella Productions, a film distributor with an extensive international catalogue. Since 2022, Gonella has leveraged allrites' Content-as-a-Service (CaaS) model to expand its reach across new platforms and territories. This partnership has simplified licensing, diversified revenue streams, and brought efficiency to a traditionally time-consuming distribution process.

Client Profile: Gonella Productions

Company: Gonella Productions

Format: Short-Form & Feature Films

Language: Multilingual (including English, French, Italian, and others)

Number of Titles on allrites: 837

Relationship Since: 2022

Gonella Productions is a long-standing distributor with deep ties across the global content industry. With a diverse catalogue of over 800 films, the company focuses on connecting filmmakers with audiences around the world, balancing traditional distribution channels with innovative new models.

Challenges

Before joining allrites, Gonella Productions faced several common industry challenges:

Limited Access to Emerging Platforms: Despite strong relationships with many established partners, reaching new or niche platforms worldwide was difficult.
Time-Consuming Outreach: Identifying the right contacts and markets was often a hit-or-miss process.
Manual Licensing Workflows: Traditional methods relied on lengthy email exchanges, spreadsheets, and manual follow-ups, which slowed efficiency.

"Expanding beyond our existing circle of platforms was always challenging. There are countless platforms worldwide that we weren’t aware of, especially in emerging or niche markets. Allrites opened the door to these previously inaccessible opportunities by centralizing them in one place." – Mariana Ortega, Gonella Productions.

Solution

To overcome these challenges, Gonella Productions partnered with allrites, making use of its innovative tools and models:

Content-as-a-Service (CaaS): Delivered predictable and recurring revenue while improving efficiency by reducing administrative delays.
Simplified Licensing: Automation and transparent reporting replaced scattered spreadsheets and manual tracking.
Expanded Reach: Access to a broader array of platforms and territories brought new opportunities for their diverse catalogue.

"Allrites has significantly simplified content licensing by automating many of the administrative steps and providing transparent revenue tracking. By centralizing everything in one place, Allrites has brought structure, clarity, and efficiency to the licensing process." – Mariana Ortega, Gonella Productions.

Implementation

The collaboration was implemented smoothly, with Gonella integrating its catalogue into allrites’ platform:

Streamlined Upload Process: Hundreds of titles were ingested into the marketplace and made discoverable to buyers worldwide.
Transparent Deal Tracking: Licensing workflows and progress could be monitored directly on the platform.
Innovative Distribution Models: Gonella also benefited from new monetization pathways such as FAST channels and ContentX Labs.

"We appreciate Allrites’ innovative approach with CaaS, FAST channels, and ContentX Labs, as these initiatives bring a fresh perspective to content distribution. They expand audience reach, strengthen engagement, and diversify the platforms where our content is available." – Mariana Ortega, Gonella Productions.

Partnership Results

The results of the Gonella-allrites partnership highlight the tangible value of the collaboration:

20+ Licensing Deals Secured: Gonella expanded its footprint through more than 20 new platform partnerships via allrites.
Increased Revenue Stability: The CaaS model delivered regular revenue streams while reducing administrative burdens.
Expanded Global Reach: Gonella’s catalogue is now visible across markets that were once difficult to access.
Time and Effort Saved: By centralizing workflows, Gonella significantly reduced time spent on routine distribution tasks.

"Since partnering with Allrites, we have noticed clear growth in both revenue and licensing volume, along with a significant expansion in audience reach." – Mariana Ortega, Gonella Productions.

Final Thoughts - Large Short Form Film Catalogue for Global Distribution

The partnership between Allrites and Gonella Productions demonstrates how innovative technology and the right platform can make a significant impact. By collaborating, they’ve expanded a large and diverse film catalog, making it easier to license, more visible to global buyers, and more profitable for everyone involved.

What used to be slow and manual is now streamlined and efficient. For Gonella, this has meant reaching new audiences and generating steady revenue without the usual headaches. It’s a prime example of how content owners can grow their business using the right tools and a trusted partner.

"I would recommend Allrites to other content owners and studios looking for a modern, efficient solution to license and monetize their content with a reliable partner who truly understands the fast-evolving digital landscape." – Mariana Ortega, Gonella Productions.

Ready to Distribute Your Content Globally?

Gonella Productions is one of many examples of how allrites' innovative content distribution and licensing models help content sellers succeed.

For production studios and distributors looking to expand their reach and secure stable revenue streams, allrites is your trusted partner. We help content sellers distribute their professionally produced content libraries across a wide range of rights—including AVOD, SVOD, FAST, TVOD, inflight, hotel entertainment, and even AI-driven solutions—in multiple territories worldwide. Join the global content marketplace and open new revenue opportunities with allrites.

About allrites

allrites is a premier marketplace for buying and selling film and TV rights. We provide a vast catalogue of Film and TV content, from major studios to independent producers, available in any language and genre. Our innovative licensing models, including allrites Content-as-a-Service, offer flexible and efficient solutions for content monetization and acquisition, accommodating the evolving needs of content buyers and sellers worldwide.