Case Study: allrites & Pietro Pellizzieri – Distributing Travel Documentaries to Global Audiences

Case Study Overview

This case study explores the successful partnership between allrites, a global TV and film content marketplace, and Pietro Pellizzieri, an independent travel documentary director and producer. 

Pietro Pellizzieri - Director and Producer

Company: Pietro Pellizzieri - Independent Director and Producer

Format: Travel Documentaries

Language: English and Italian

Number of Titles on allrites: 80

Relationship Since: 2021

Pietro Pellizzieri is a travel documentary director and producer specializing in culture-focused, author-driven storytelling. His documentaries explore unique places and perspectives, standing apart from the hyperactive, host-driven travel formats dominating mainstream media.

Challenges

Before collaborating with allrites, Pietro faced significant challenges typical for independent content directors and producers:

• Global Distribution Barriers: Finding platforms that could reliably handle international distribution for non-exclusive rights was a struggle.
  

• Time-Consuming Negotiations: The traditional licensing model required constant personal negotiations, which slowed down the ability to scale.
  

• Fragmented Delivery Processes: Uploading content to multiple platforms with varying requirements was labour-intensive and inefficient.
  

• Market Marginalization: Traditional travel documentaries were increasingly overlooked for fast-paced, host-driven travel content.

"If the documentary isn’t built around a hyperactive host, willing to do anything, with fast-talking charm, ready to jump out of helicopters, taste insects, dance with local tribes, and maybe tell it all with punchlines in every scene, there is a risk it will be ignored," Pietro explained. “Why choose a coherent, varied, and cultured programming when, with one product, you can fill an entire season effortlessly and with high audience results?”

Solution

To address these challenges, Pietro partnered with allrites under the Content-as-a-Service (CaaS) model, allowing him to:

• Centralize Distribution: Upload once to allrites and reach global markets without additional hassle.
  

• Stabilize Revenue Streams: The CaaS model provided predictable monthly revenue, starkly contrasting with waiting months for small royalties.
  

• Reduce Time and Effort: Pietro estimated that what would typically take six months with traditional methods was reduced to just two days on allrites.

"Where it takes two days to upload to Allrites, I would have spent around six months doing tedious uploads to different partners, each with different requirements and parameters," Pietro said.

The platform’s transparent digital system also helped him manage offers directly, without unnecessary intermediaries. “Allrites simplified the process by eliminating many of the slowdowns typical of traditional distributors (endless email exchanges, complex contracts, unclear negotiations), creating an almost universal ingest system that didn’t force me to adjust deliveries to meet different requirements constantly,” he added.

Additionally, Pietro highlighted the role of a supportive Allrites team member in understanding the CaaS model: “I still remember some of my initial hesitation... but a team member told me: ‘Pietro, sometimes you wait months to earn 5 dollars, hoping someone will generate views. CaaS is like a small MG; it can be advantageous when multiplied across your catalog. And it truly was.”

Implementation

The implementation process was straightforward and efficient:

• Streamlined Content Ingestion: Pietro easily uploaded his entire library to Allrites, avoiding the typical fragmented submission processes.
  

• Regular Content Updates: His documentaries are consistently discoverable on the platform, reaching new audiences with minimal effort.
  

• Simplified Contract Management: Clear, straightforward contracts allowed him to retain rights control while expanding his reach.
  

"Allrites eliminated the inefficiencies typical of traditional distribution," Pietro noted.

Partnership Results

The collaboration between Pietro Pellizzieri and allrites led to significant improvements:

• Hundreds of Licensing Deals Closed: Pietro’s catalogue saw steady licensing activity across various regions, supporting stable monetization.
  

• Dramatic Time Savings: Pietro described the time saved as "huge," as he managed all his titles with just a few clicks instead of months of manual uploads.
  

• Expanded Global Reach: His documentaries are now accessible in markets previously out of reach, especially in Asia and the Middle East.
  

• Positive Market Feedback: Allrites’ platform gave him reliable access to a global buyer network, allowing his work to be appreciated far beyond local markets.

"I would recommend Allrites to producers and content owners who want to retain control of their rights, work transparently, and access international markets without the inefficiencies typical of traditional distribution," Pietro shared.

Pietro also expressed his appreciation for the operational integrity of the platform: “I also appreciated the platform’s seriousness in administrative matters and fairness in content management.”

Since 2021, Pietro has leveraged allrites' Content-as-a-Service (CaaS) model to extend the reach of his English and Italian travel documentaries to platforms worldwide. This collaboration simplified his distribution process and increased revenue stability in a traditionally niche market. With the help of allrites' transparent and efficient digital platform, Pietro gained access to previously difficult markets, such as Asia and the META region. His author-driven, culturally rich documentaries found new audiences, proving that niche content can thrive with the right distribution model. The CaaS model enabled him to upload once and distribute to multiple platforms effortlessly, saving him months of manual negotiations and complex technical deliveries. For Pietro, partnering with allrites was not just about distribution; it was about regaining control, achieving stability, and expanding his reach without the typical hassles of traditional licensing.

For allrites, partnering with Pietro meant securing a reliable provider of professionally produced travel documentaries—content that had proven its value and quality over the years. His consistent production brought diversity to allrites' catalog, helping to meet the growing demand for globally relevant travel content.

Ready to Distribute Your Content Globally?

Pietro Pellizzieri is one of many examples of how allrites' innovative content distribution and licensing models help content sellers succeed.

For production studios and producers looking to expand their reach and secure stable revenue streams, allrites is your trusted partner. We help content sellers distribute their professionally produced content libraries across a wide range of rights—including AVOD, SVOD, FAST, TVOD, inflight, hotel entertainment, and even AI-driven solutions—in multiple territories worldwide. Join the global content marketplace and unlock new revenue opportunities with allrites.

About allrites

allrites is a premier marketplace for buying and selling film and TV rights. We provide a vast catalogue of Film and TV content, from major studios to independent producers, available in any language and genre. Our innovative licensing models, including allrites Content-as-a-Service, offer flexible and efficient solutions for content monetization and acquisition, accommodating the evolving needs of content buyers and sellers worldwide.

Contact us to learn more about us and our revolutionary CaaS model.