top of page

Andreas Ehn, Spotify’s first CTO and Successful Entrepreneur, Will Join allrites Board of Directors.

allrites Plans To Become Public

Aura FAT Projects Acquisition Corp & Allrites Holdings Pte. Ltd., a Cutting-Edge Global B2B Content Marketplace, Welcomes, Spotify’s first CTO, Visionary Technologist & Successful Entrepreneur, Andreas Ehn, to Board of Directors

Aura FAT Projects Acquisition Corp (“AFAR”) (Nasdaq: AFAR) today announced that Andreas Ehn has agreed to join the AFAR’s board of directors effective at completion of its planned business combination with Allrites Holdings Pte. Ltd. (“Allrites”).

Mr. Ehn was the first employee of Spotify, a NYSE-listed revolutionary music streaming platform that transformed how people discover and enjoy music. As Spotify’s first Chief Technology Officer, he played a pivotal role in shaping its technological infrastructure, creating a seamless user experience, and driving its exponential growth through online and offline music to paying subscribers. Mr. Ehn played a key role in the worldwide commercialization of Spotify as it evolved into a global phenomenon, challenging the established norms of the music industry and revolutionizing digital distribution. Mr. Ehn has become deeply involved in the startup ecosystem, investing in and advising numerous early-stage companies and providing invaluable guidance and support to aspiring entrepreneurs. Mr. Ehn is a visionary technologist, entrepreneur, and catalyst for change.

“I am honored to join AFAR/Allrites’ distinguished board of directors,” said Andreas Ehn. “This opportunity represents a pivotal moment in the evolving landscape of media rights and I am excited to contribute my experience to such an innovative company. I look forward to collaborating with the team at Allrites to assist with growth strategy, embrace emerging technologies and empower content creators, buyers and distributers in this exciting journey ahead.”

“Andreas is an extraordinary addition to our future Board of Directors,” commented Riaz Mehta, founder and CEO of Allrites. “His passion for innovation, keen technical skills and deep understanding of the media industry including online-content streaming makes him an ideal collaborator as we redefine the future of media rights. With his assistance, Allrites will continue to revolutionize how content is discovered, accessed and distributed worldwide.”

On May 8, 2023, Allrites entered into a definitive Business Combination Agreement with AFAR, which is expected to close in the fourth quarter of 2023, subject to approval by AFAR shareholders, the registration statement being declared effective by the SEC, and other customary closing conditions. The transaction values Allrites at an estimated proforma enterprise value of $92.0 million.

Allrites is a global B2B one-stop-shop content marketplace to buy and sell the best of global film, TV & Sports rights headquartered in Singapore and holding rights to more than 140,000 hours of diverse content onboard and 7,000 registered users globally. Similar to its customers, the Allrites’ team members are located all over the world with global expertise. Allrites accepts and licenses content in any language, genre, format and year of production. Film, television, animation, documentary, and recorded live performances from major, studios independent producers and production companies around the world. Learn more at

AFAR is a blank check company listed on the Nasdaq formed for the purpose of effecting a merger, capital stock exchange, asset acquisition, stock purchase, reorganization or similar business combination with one or more businesses. In April 2022, AFAR consummated a $115 million initial public offering. EF Hutton, division of Benchmark Investments LLC, served as the sole book-running manager of AFAR’s initial public offering. For more information, see

Important Information About the Proposed Business Combination and Where to Find It

For additional information on the proposed transaction, see AFAR’s Current Report on Form 8-K, which will be filed concurrently with this press release. In connection with the proposed transaction, AFAR intends to file relevant materials with the SEC, including a registration statement on Form F-4, which will include a proxy statement/prospectus, and other documents regarding the proposed transaction. AFAR’s shareholders and other interested persons are advised to read, when available, the preliminary proxy statement/prospectus and the amendments thereto and the definitive proxy statement and documents incorporated by reference therein filed in connection with the proposed business combination, as these materials will contain important information about Allrites and AFAR and the proposed business combination. Promptly after the Form F-4 is declared effective by the SEC, AFAR will mail the definitive proxy statement/prospectus and a proxy card to each shareholder entitled to vote at the meeting relating to the approval of the business combination and other proposals set forth in the proxy statement/prospectus. Before making any voting or investment decision, investors and shareholders of AFAR are urged to carefully read the entire registration statement and proxy statement/prospectus, when they become available, and any other relevant documents filed with the SEC, as well as any amendments or supplements to these documents, because they will contain important information about the proposed transaction. The documents filed by AFAR with the SEC may be obtained free of charge at the SEC’s website at, or by directing a request to AFAR, 1 Phillip Street, #09-00, Royal One Phillip, Singapore 048692.

Participants in the Solicitation

AFAR and certain of its directors, executive officers and other members of management and employees may, under SEC rules, be deemed to be participants in the solicitation of proxies from AFAR’s shareholders in connection with the proposed transaction. A list of the names of those directors and executive officers and a description of their interests in AFAR will be included in the proxy statement/prospectus for the proposed business combination when available at

Information about AFAR’s directors and executive officers and their ownership of AFAR ordinary shares is set forth in AFAR’s final prospectus for its for its initial public offering dated April 18, 2022 and filed with the SEC on April 14, 2022, as modified or supplemented by any Form 3 or Form 4 filed with the SEC since the date of such filing. Other information regarding the interests of the participants in the proxy solicitation will be included in the proxy statement/prospectus pertaining to the proposed business combination when it becomes available. These documents can be obtained free of charge from the source indicated above.

Allrites and its directors and executive officers may also be deemed to be participants in the solicitation of proxies from the shareholders of AFAR in connection with the proposed business combination. A list of the names of such directors and executive officers and information regarding their interests in the proposed business combination will be included in the proxy statement/prospectus for the proposed business combination.

Additional information regarding the participants in the proxy solicitation and a description of their direct and indirect interests is included in the proxy statement/prospectus filed with the SEC on Form F-4. Shareholders, potential investors and other interested persons should read the proxy statement/prospectus carefully when it becomes available before making any voting or investment decisions. You may obtain free copies of these documents from the sources indicated above.

Cautionary Statement Regarding Forward-Looking Statements

Certain statements contained in this press release constitute “forward-looking statements” within the meaning of federal securities laws. Forward-looking statements may include, but are not limited to, statements with respect to (i) trends in the streaming TV and film industry, including changes in demand and supply related to Allrites’ products and services; (ii) Allrites’ growth prospects and Allrites’ market size; (iii) Allrites projected financial and operational performance including relative to its competitors; (iv) new product and service offerings Allrites may introduce in the future; (v) the potential transaction, including the implied enterprise value, the expected post-closing ownership structure and the likelihood and ability of the parties to consummate the potential transaction successfully; (vi) the risk the proposed business combination may not be completed in a timely manner or at all, which may adversely affect the price of AFAR’s securities; (vii) the failure to satisfy the conditions to the consummation of the proposed business combination, including the approval of the proposed business combination by the shareholders of AFAR; (viii) the effect of the announcement or pendency of the proposed business combination on AFAR’s or Allrites’ business relationships, performance and business generally; (ix) the outcome of any legal proceedings that may be instituted against AFAR or Allrites related to the proposed business combination or any agreement related thereto; (x) the ability to maintain the listing of AFAR on Nasdaq; (xi) the price of AFAR’s securities, including volatility resulting from changes in the competitive and regulated industry in which Allrites operates, variations in performance across competitors, changes in laws and regulations affecting Allrites’ business and changes in the combined capital structure; (xii) the ability to implement business plans, forecasts, and other expectations after the completion of the proposed business combination and identify and realize additional opportunities; and (xiii) other statements regarding AFAR’s or Allrites’ expectations, hopes, beliefs, intentions and strategies regarding the future.

In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions are forward-looking statements. The words “anticipate,” “believe,” “continue,” “could,” “estimate,” “expect,” “intends,” “outlook,” “may,” “might,” “plan,” “possible,” “potential,” “predict,” “project,” “should,” “would,” and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject, are subject to risks and uncertainties.

You should carefully consider the risks and uncertainties described in the “Risk Factors” section of AFAR’s final prospectus dated April 18, 2022 and filed with the SEC on April 14, 2022 for its initial public offering and, the proxy statement/prospectus relating to this transaction, which is expected to be filed by AFAR with the SEC, other documents filed by AFAR from time to time with SEC, and any risk factors made available to you in connection with AFAR, Allrites, and the transaction. These forward-looking statements involve a number of risks and uncertainties (some of which are beyond the control of Allrites and AFAR) and other assumptions that may cause the actual results or performance to be materially different from those expressed or implied by these forward-looking statements. AFAR and Allrites caution that the foregoing list of factors is not exclusive.

No Offer or Solicitation

This press release relates to a proposed business combination between AFAR and Allrites, and does not constitute a proxy statement or solicitation of a proxy and does not constitute an offer to sell or a solicitation of an offer to buy the securities of AFAR or Allrites, nor shall there be any sale of any such securities in any state or jurisdiction in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of such state or jurisdiction.

Investor Relations Contact:

AFAR Attn: Mr. David Andrada Email: +61452670069

Allrites MZ North America Attn: Shannon Devine +1 203-741-8811


bottom of page