At allrites, we have always pushed the boundaries of film and TV content distribution. Today, we’re thrilled to announce the launch of allrites FAST, a game-changing service that redefines the Free Ad-Supported Streaming TV (FAST) market. With the support of our trusted global distribution partner, Amagi, we’re bringing this innovative solution to life—delivering a new world of streaming experiences to audiences around the globe.
allrites FAST is built on our pioneering Content As A Service (CAAS) platform, transforming how content creators, distributors, and buyers connect. By combining our technology-driven marketplace with Amagi’s leading cloud-managed live and on-demand video infrastructure, we’re setting a new standard for the FAST Channel industry.
The Rise of FAST Channels: Free Entertainment, Tailored for a Global Market
The global streaming landscape is transforming, with the relatively young Free Ad-Supported Television (FAST) model rapidly becoming the "new old television." Combining the curated nature of traditional broadcast TV with the convenience of digital platforms, FAST channels offer a lean-back viewing experience that appeals to audiences seeking accessible, free entertainment without the overwhelming number of endless choices.
FAST’s growth is underpinned by significant global momentum and projections. 2023 U.S. FAST channel ad revenues exceeded $4 billion, with expectations to surpass $9 billion by 2027. On a worldwide scale, the market is poised to triple its revenue from 2022 levels, reaching $12 billion by 2027. While the U.S. currently accounts for 90% of global FAST revenues, international markets are expanding rapidly, driven by regional demand for accessible and culturally relevant content. For instance, India’s ad-supported streaming market is expected to hit $2.4 billion by 2025. Additionally, viewing hours for FAST channels have seen explosive growth in regions like Asia-Pacific (130%), Europe (65%), and Latin America (64%) between 2022 and 2023.
One reason it has taken some time for the rest of the world to catch up with the FAST wave is the complexity of adapting and localizing channels—ad-wise, language-wise, and content-wise. Unlike SVOD, where subscription fees directly generate revenue, FAST relies on advertisers who need audience eyeballs and contextually relevant content to make their investments worthwhile.
Advertisers depend on precision: delivering the right content to the right audience to maximize engagement and increase ad impressions. As a result, programming strategies that align with genre-specific demand in different territories are crucial for success. For example, crime remains a globally popular genre, with over 80% of U.S., UK, and German viewers regularly watching crime content. At the same time, audiences in Saudi Arabia and Turkey show less enthusiasm for it. Documentaries are twice as popular in the UK as in other Western European nations. At the same time, anime resonates powerfully with audiences in Saudi Arabia, the UAE, and France but sees lower engagement in Nordic markets.
Content travelability also plays a vital role in FAST’s global reach. While American content remains the most widely consumed internationally, regional audiences increasingly embrace cross-border programming. For instance, British titles attract nearly 50% of Spanish viewers, and Korean dramas continue to achieve high viewership in multiple territories, reflecting the growing demand for diverse, high-quality international content. Understanding these nuanced viewing habits enables FAST operators to curate offerings that connect with audiences worldwide.
FAST's appeal is further strengthened by its ability to meet evolving consumer needs. Nearly half of U.S. viewers now engage with FAST channels monthly, with most watching the same amount or more than in previous years. The promise of free content is particularly appealing as subscription costs for premium services continue to rise. Meanwhile, viewers increasingly value programming that offers a sense of discovery without decision fatigue, making FAST channels an ideal alternative to the overwhelming on-demand catalogs of SVOD platforms.
Why allrites FAST?
With the global momentum behind FAST, now is the time for industry leaders to harness its potential. At allrites, we combine innovative solutions with a deep understanding of global trends to empower content creators, distributors, and advertisers in this thriving space. As the FAST market grows, our commitment to delivering exceptional viewing experiences positions us at the forefront of this transformative era. What sets allrites FAST apart is our ability to launch channels and create legacies. With our tech-driven approach and Amagi’s pioneering cloud solutions, we’re leading the FAST Channel revolution.
Here’s how we do it:
Global Channel Brands: Our channels are designed to attract and engage audiences worldwide, fostering lasting brand loyalty through quality programming and consistent viewer experiences.
Targeted Programming: We deliver unique and memorable content tailored to the preferences of the audience and the specific region where the channels are launched, ensuring relevance to viewers.
Diverse Content Access: Our CaaS platform offers exclusive access to high-quality content from top studios and independent creators, providing a wide range of options to suit different tastes and markets.
Precision Marketing: Strategic marketing initiatives support every channel launch, focusing on reaching the right audience at the right time maximizing engagement and impact.
Efficient Operations: We manage each channel’s day-to-day operations, enabling content creators and partners to concentrate on innovation and growth.
Meet Our New FAST Channels, Available on Amagi Connect
To mark the launch of allrites FAST, we’re excited to introduce seven new channels, each catering to unique audience interests. All these channels are already available for licensing via Amagi Connect:
VILN: Dive into true crime stories from East to West with a channel that blends American and Asian True Crime content for viewers who crave global intrigue.
THE APARTMENT: For design enthusiasts and reality TV fans, The Apartment delivers high-stakes design competitions hosted by Jamie Durie. It appeals to viewers with a passion for creativity and international design aesthetics.
INSPIRE TV: A faith-based channel offering uplifting and spiritually enriching content for Christian Gen Z and Millennials, featuring family-friendly films and TV shows.
DRAMA CENTRAL: This is your home for Asian dramas, from K-dramas to Thai dramas. It brings together a diverse range of genres that resonate with viewers worldwide.
CELEBRATION TV: A channel dedicated to bringing families together to celebrate everyday moments with a mix of family-friendly films, TV shows, and user-generated content.
VIBE ASIA: Catering to Gen Z and Millennial Asian Americans, VIBE ASIA offers a vibrant mix of English and Asian-language TV shows, movies, and live talk shows focused on cultural issues.
BREKOUT: Celebrating the early careers of Hollywood’s biggest stars, BREKOUT showcases over 300 films featuring iconic actors before they became household names.
Join the FAST Revolution with allrites FAST
At allrites, great content deserves excellent distribution. With the global expansion of FAST Channels, our mission is to empower content creators and distributors to reach wider audiences across multiple platforms. Whether through Roku, Samsung, or traditional Cable and Satellite, allrites FAST makes creating, launching, and operating successful channels easier.
Through our partnership with Amagi, a global leader in cloud solutions for media and entertainment, every channel on allrites FAST will benefit from cutting-edge technology, ensuring reliable, high-quality streaming for viewers everywhere. Amagi’s end-to-end cloud-managed video infrastructure will power the distribution of our channels across TV and OTT platforms, allowing us to deliver an unparalleled viewing experience.The future of streaming is here, and we’re ready to help you innovate, expand, and lead in the FAST Channel market.
Book a call to explore how to collaborate to create groundbreaking channels and launch the next big thing in streaming entertainment.
About allrites
Located in Singapore and operating globally, allrites is a premier marketplace for buying and selling film, TV, and sports rights. We provide a vast catalog of Film and TV content, from major studios to independent producers, available in any language and genre. Our innovative licensing models, including allrites Content-as-a-Service, offer flexible and efficient solutions for content monetization and acquisition, accommodating the evolving needs of content buyers and sellers worldwide.
Contact us to learn more about us and our revolutionary CaaS model.
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