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TCL FFalcon chooses allrites to lead its expansion as the content marketplace

TCL FFalcon partners with allrites content marketplace

Today allrites announces a multi-year, global partnership with TCL FFalcon, to supply both advertising-based video-on-demand (AVOD) and free ad-supported streaming TV (FAST) channels as support for TCL's fast-growing advertising connected TV business. allrites will provide global content selected from its marketplace, now including over 80,000 hours of content in over 30 languages.

As analysts predict 2022 to be a "decisive year" in the Smart TV market, TCL FFalcon is getting ahead of the competition early by partnering with content marketplace allrites, the company behind the innovative content-as-a-service platform allrites CaaS. Since its establishment in 1981, TCL has remained at the forefront of technology innovation; it is now a leading provider of smart products and internet services in China, with a full line of consumer electronics on the market. Today, as users become tired of traditional streaming methods' ever-increasing prices and rigid content libraries, it is clear that soon a new age of connected television will begin. And by partnering with ritestream, with its vast content offering, TCL Smart TV will cement its position as a key player in the connected television revolution.

allrites CaaS is an innovation in content buying and selling, which allows streaming platforms access to thousands of hours of content, with the flexibility to change the content mix as needed.

"We are looking forward to a productive partnership with allrites, improving the experiences of our users all over the world with their vast content bank," said Matt Ding, Global Partnership Manager at TCL FFalcon. "It is this kind of collaboration which brings the world of connected television not only into the present, but the future. Our users will now benefit from over 80,000 new hours of content, as our connected television offering continues to expand."

The new partnership with TCL FFalcon marks the beginning of a revolution in connected television for Riaz Mehta, CEO and co-Founder at allrites. "What allrites CaaS really represents is a true overhaul of the way we approach content distribution," he says. "It is time that the entertainment industry saw the democratization of the content that keeps it running, and leaders in the television industry, like TCL FFalcon, understand that. We very much look forward to taking on the entertainment business head on, working with TCL FFalcon to enable a more elevated connected experience than ever before. A revolution in television is coming, and forward-thinking businesses will join in."

TCL FFalcon is a joint venture between TCL Electronics, Tencent, and Southern TV New Media. TCL FFalcon is responsible for the system development and global operation of TCL Smart Screens, providing premium content services such as video, applications, games, music, apps, and TV shopping experiences. TCL FFalcon has now developed into the world's leading internet and AIxIoT service platform bringing great user experience in 160+ countries across six continents.

Allrites is a global marketplace to buy and sell AVOD, Cable, and SVOD content rights for the best of global movies and TV shows. The company also offers content, marketing and business development strategy services to content buyers, as well as a revolutionary content licensing model called "allrites Content-as-a-service" that benefits both content buyers and sellers. allrites CAAS allows television content rights holders to monetize their content every day with guaranteed trusted buyers who are already part of allrites CaaS monthly subscription. While content buyers can access hundreds of hours of content at a low monthly subscription fee while providing flexibility to change the content mix.

Published on MarketWatch


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