As the holiday season approaches, content buyers have a unique opportunity to offer content that aligns with the values and themes of upcoming celebrations like Thanksgiving, Canada’s Thanksgiving, the Mid-Autumn Festival, and even Black Friday. During these family gatherings and reflection times, audiences increasingly turn to media that promotes gratitude, faith, hope, and family. Acquiring such content can be a timely and strategic move for streaming platforms.
Broad Appeal of Family-Friendly and Faith-Based Content
One key factor driving success in today’s entertainment landscape is the growing demand for family-friendly and faith-based content. Data from platforms like Common Sense Media consistently shows that films with strong moral messages and positive role models tend to score higher with audiences. For example, family films that emphasize educational value and positive messages receive better ratings on IMDb. In contrast, films with more inappropriate content, such as foul language or sexual themes, often see lower ratings.
This preference for value-driven, family-friendly content becomes even more critical during holidays when families spend more time together. With upcoming celebrations like Thanksgiving and the Mid-Autumn Festival, a heightened demand for programming aligns with the spirit of gratitude, unity, and reflection. Streaming platforms can capitalize on this by offering content that avoids inappropriate themes—such as foul language or sexual content—which often leads to lower ratings and a reduced family appeal.
By focusing on clean content that promotes positive values, platforms can better position themselves to meet the needs of an audience that values shared experiences, seamlessly leading to the next rising trend: family viewing.
Film and TV Content Co-Viewing: A Rising Trend
The pandemic reshaped how families consume content, with co-viewing becoming a key trend. 86% of parents plan to maintain or increase family viewing habits post-pandemic. Families seek content everyone can watch together, making family-friendly programming more relevant than ever.
The connection between family-friendly content and co-viewing habits is clear. When families look for content that spans generations, they want entertainment free from controversial or divisive themes, ensuring everyone can enjoy it. In this context, films and shows that emphasize values like faith, hope, and togetherness can significantly create a comfortable, inclusive viewing experience for all family members.
Streaming platforms that offer wholesome, all-age-appropriate content are in an ideal position to tap into this trend. Co-viewing isn’t just about entertainment; it’s about creating shared family moments that align perfectly with the spirit of the holidays.
Popularity Growth of Faith-Based Content
While faith-based content was once considered niche, its audience is expanding, and many films in this genre have outperformed expectations at the box office. Christian entertainment, for instance, often portrays values that appeal to a broader audience beyond just those who identify as religious. Clean entertainment—content free from inappropriate themes—attracts viewers from all walks of life, including those who may not be explicitly seeking faith-based media but appreciate content with solid moral foundations.
Moreover, new research shows that 62% of Faith-Driven Consumers (FDCs) would watch at least three additional hours of TV or movies per week if more faith-friendly options were available. This audience feels there aren’t enough choices in the marketplace, with 55% saying the lack of family-friendly content is a barrier to watching more movies. This presents a significant opportunity for streaming platforms to expand their offerings with content that caters to this underserved market.
This rising trend for faith-based film and TV content has led to significant studios launching faith-based divisions to tap into the wholesome, value-driven entertainment market. Faith-driven audiences also indicate that trailers are the most influential factor in their decision to watch a movie, highlighting the importance of strategic marketing to attract this group.
Why Gratitude-Filled Content Works for Holidays
The upcoming holidays are when families come together, making it the perfect moment to offer gratitude-filled content that promotes faith, hope, and family values. These themes are relevant for religious holidays and resonate with the general sense of reflection and gratitude associated with Thanksgiving and the Mid-Autumn Festival.
Films and shows highlighting themes like redemption, sacrifice, and positive family dynamics are ideal for co-viewing. During holiday gatherings, people often look for content that the whole family can enjoy, making this a valuable time for streaming platforms to offer collections that align with these values. Moreover, clean and faith-based content helps avoid alienating any portion of the audience, ensuring that the entire family can watch together.
Highlighted Titles for the Holiday Season
Right in time for a gratitude atmosphere and family-gathering holidays, our CaaS collection of relevant titles has expanded. Here are just a few films we want to highlight:
My Sister’s Wedding (2022)
Genre: Comedy, LGBT, Family
Duration: 82 Minutes
IMDb Rating: 8.8/10
Synopsis:
My Sister’s Wedding follows Allison as she navigates her sister’s chaotic wedding day while trying to announce her resignation from the family business. This heartwarming comedy explores family duty, personal ambition, and the importance of being true to oneself. The film underscores gratitude as Allison learns to appreciate the love and support of her family, even amidst challenges.
Multiple awards for ‘Best Feature’ and ‘Audience Award’ in several US film festivals. No exposure to public viewing platforms internationally.
Nail 32 (2015)
Genre: Drama, Faith
Duration: 94 Minutes
IMDb Rating: 6.6/10
Synopsis:
Nail 32 tells the true story of rodeo cowboy Jasper "Buck" Livingston, who finds purpose through faith. Despite a problematic cowboy lifestyle, Buck’s journey emphasizes gratitude and humility as essential to his calling. This inspirational film showcases how one man’s faith can shape an entire culture.
It is a rare gem yet to be discovered by an international audience.
Zarephath (2021)
Genre: Drama, Faith
Duration: 54 Minutes
IMDb Rating: 7.5/10
Synopsis:
Zarephath follows Meira, a mother fighting to save her son in a famine-stricken land. In her darkest moments, she finds hope in a stranger’s offer. This powerful short film draws on themes of faith, hope, and gratitude, illustrating gratitude’s strength, even in the most desperate circumstances.
Multiple awards for ‘Best Feature,’ ‘Best Direction,’ ‘Best Actors,’ and ‘Audience Award’ in both US and international film festivals.
About allrites
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