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Allrites CaaS for Buyers: The Rent-the-Runway Model for Film & TV Licensing

  • Writer: Zoya Lukyantseva
    Zoya Lukyantseva
  • Aug 12
  • 7 min read

What's allrites CaaS for content buyers?


When Allrites first launched as a global content marketplace, the goal was simple: make film and TV licensing faster, easier, and more accessible. But it didn’t take long to realize that simply moving traditional licensing online didn’t fix the model; it just digitized the same old problems.


Sure, film and TV content marketplaces have made finding titles from multiple sellers in one place easier. However, buyers still had to negotiate with dozens of parties, costs remained high, contracts were still rigid, and the pace of content acquisition failed to keep up with modern audience demands.


That’s how allrites’ Content-as-a-Service (CaaS) came to life, not as a static product, but as an evolving model shaped by honest feedback from content buyers and sellers. Every feature was designed to remove specific friction points in the licensing process.


Before we move into the specific features, here’s a quick look at allrites CaaS: a film and TV content licensing model built on a subscription basis (hence the name). Entertainment entities, like streaming platforms, TV networks, FAST channels, or apps, subscribe to an annual plan with a set number of content hours they want to license each month. That’s the foundation. But what makes the model more powerful are the features built around it.


Let’s walk through how CaaS compares to traditional licensing when it comes to acquiring film and TV rights:



Film & TV Content Rotation


Traditional Licensing: Film & TV Content deals typically last 1 to 3 years with no refresh options. Once you’ve licensed a title, you’re stuck with whether it performs well or not. For a channel programmer, this means re-airing the same title repeatedly simply because you still hold the rights. That inevitably leads to audience fatigue, especially on platforms reliant on frequent tune-ins or ad revenue.


Allrites CaaS: With allrites CaaS, content rotation is built into your plan, and the refresh frequency depends on the subscription tier you choose. This keeps your content line-up fresh, reduces churn, and gives your audience more reasons to return.


This is especially valuable for FAST channels. These channels typically launch with a limited set of titles that loop repeatedly. But since they’re free for viewers, they’re also easier to drop, especially when the content goes stale. Repetitive programming can also reduce ad performance, which is critical since ads are the primary revenue driver for FAST. With CaaS, you license a base set of titles and periodically rotate part of the line-up to keep programming fresh and audience interest high. Channels that rotate more often see better ad engagement and viewer retention.


VOD platforms benefit, too. After licensing a set number of content hours, platforms can analyse title performance and replace underperforming content without waiting out multi-year terms or renegotiating contracts.



Payment Terms


Traditional Licensing: Buyers are typically required to pay license fees upfront. Depending on the cast, studio, and other factors, these costs can range from a few thousands to several hundred thousand dollars per title. This means a significant capital outlay before you know how the content will perform, limiting your ability to test or experiment. It's a high-risk investment, especially for newer platforms that don’t yet have a proven track record and are often under pressure from investors or lenders.


Allrites CaaS: With Allrites CaaS, you subscribe to an annual plan with a set number of monthly content hours, paid via a predictable monthly fee. This removes the barrier of significant upfront investments and gives you more control over your budget. It also frees up resources for other essential areas such as marketing and platform development. The model offers a lower-risk, more flexible approach to licensing that adapts to your business reality.



Catalogue Access


Traditional Licensing: If you're familiar with film and TV content licensing, you probably know the challenge. But if you're new to the industry, here's what it typically looks like:


Film & TV content rights are shaped by several variables, including monetization model (such as SVOD, AVOD, TVOD, FAST, or cable), territory, time frame, and whether the seller is willing to license to your platform. On top of that, you're often looking for specific genres in specific languages, which adds another layer of complexity. You need to identify the right supplier first. For example, a film you want for your subscription-based platform in Arabic in Egypt might not be available or offered under restrictive terms.


Finding content that meets your needs and fits your budget often requires contacting a long list of individual sellers. It’s a slow and resource-heavy process.


Allrites CaaS: With allrites CaaS, you can access thousands of titles across genres, languages, formats, and rights availabilities through a single platform. Our library is built in collaboration with hundreds of global content partners, so you no longer need to search across multiple suppliers. Everything is centralized and ready to be programmed on CaaS terms.



Time Spent Acquiring Content


Traditional Licensing: Once you’ve finally identified the right suppliers with the titles you want, the process is far from over. You still need to initiate contact, negotiate terms, review contracts, handle delivery logistics, and manage paperwork. And because every seller has their process, requirements, and timelines, things rarely move quickly.


For each piece of content, you might go through weeks or even months of back-and-forth to reach a deal before the content is delivered and ready to be used. When this is repeated across multiple sellers, it becomes a serious drain on internal resources.


Allrites CaaS: CaaS simplifies the entire process. With one agreement and one point of access, you skip the repetitive admin work and get straight to programming. Content is pre-vetted, terms are standardized, and delivery is built into the workflow. You spend less time chasing paperwork and more time getting content live. What used to take weeks now takes days.



Consultation & Strategic Support


Traditional Licensing: Once the contract is signed, you’re mostly on your own. Traditional licensing rarely comes with strategic input or programming advice. You’re expected to know what to buy, when to schedule it, and how to make it work for your platform. That’s a big ask, especially for newer services that are still figuring out their content identity or launch strategy.


Allrites CaaS: CaaS isn’t just about content access. It comes with real support from a team that’s been inside global broadcasters, streamers, tech, and media companies. Our team includes professionals with experience at Disney, Warner Bros., RTL, and other leading entertainment providers. They’ve built content strategies for SVOD services, programmed cable and FAST channels, and overseen multi-region acquisitions.


We offer guidance on programming, scheduling, and acquisition strategy, whether you're launching a new service, curating a themed channel, or testing a new monetization model. You’re not just licensing titles but working with a team that helps you make smarter decisions every step of the way.



Film & TV Content Delivery Process


Traditional Licensing: Delivery timelines vary widely depending on the supplier. Contracts, credit checks, metadata audits, and technical reviews can drag on for weeks or months, especially when working with legacy providers that aren’t built for speed. Onboarding can be slow, fragmented, and resource-intensive.


Allrites CaaS: With CaaS, the initial setup typically takes just 2 to 4 weeks. After that, monthly content rotations are processed in a matter of days. There is no need for a large operations team or complicated workflows. It’s a streamlined, plug-and-play process that keeps your content pipeline running smoothly.



Revenue Sharing


Traditional Licensing: Many licensing deals include revenue share clauses. This adds complexity, requiring detailed tracking, monthly reporting, and sometimes third-party audits. It can slow payouts, complicate accounting, and introduce friction between buyers and sellers.


Allrites CaaS: With CaaS, there’s no revenue share. You pay a flat monthly fee for content access; any revenue you generate stays with you. No complicated calculations, no reporting burdens. It’s clean, predictable, and built to let you focus on growth—not compliance.



Limited Runs and Usage Restrictions


Traditional Licensing: In traditional cable and broadcast deals, it’s common to see strict limits on the number of runs or impressions. While less common in streaming, these restrictions still appear in some digital licensing agreements, especially with legacy contracts or high-value titles. You might face limits on how long a title can stay live, how many times it can be scheduled, or where it can be used within your service. Renegotiation is often required if a title overperforms and you want to keep it active longer or move it between platforms.


Allrites CaaS: With allrites CaaS, usage is flexible from the start. Once a title is licensed as part of your monthly package, you can use it freely throughout the license period. There are no caps on how many times it airs or how widely it’s scheduled. It’s programming freedom without added paperwork.



Term Length


Traditional Licensing: Fixed terms are standard, often locked in for 6, 12, or 36 months. Changing plans midway can be difficult, and exiting early may come with penalties or strained relationships.


Allrites CaaS: With CaaS, you subscribe to an annual plan with monthly payments designed to give you stability without the weight of traditional long-term contracts. While we generally work on yearly terms, we're always open to conversations. Our team values long-term relationships and works with each customer to ensure the model supports their real-world needs.



Allrites CaaS – The Reality


Allrites CaaS isn’t some too-good-to-be-true shortcut. It’s a model built from real-world frustrations, hard-earned lessons, and countless conversations with the people who buy and sell content.


It was developed by our founder, Riaz Mehta, a content creator who knows what it means to pitch, produce, and license original projects across top-tier platforms. He’s seen this industry's good, bad, and broken parts first-hand. And CaaS is our honest answer to that. It’s a way to license smarter, move faster, and create room for innovation without losing control or transparency.


This model didn’t come out of a boardroom. It came out of experience - ours, and that of the global sellers and buyers who’ve built it with us.


We’re proud of what CaaS has become. And if you’re building a platform, running a channel, or planning your next move in content, we’d love to hear from you.






About allrites

Located in Singapore and globally, allrites is a premier marketplace for buying and selling film, TV, and sports rights. We provide a vast catalog of Film and TV content, from major studios to independent producers, available in any language and genre. Our innovative licensing models, including allrites Content-as-a-Service, offer flexible and efficient content monetization and acquisition solutions, accommodating the evolving needs of content buyers and sellers worldwide.


Want to learn more about our content library, licensing models, or industry trends?

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