News
October 29, 2020 |

TBI Vision

Sony anime streamer Funimation brings first Chinese offering to global audience

Sony Pictures Television-owned global anime streamer Funimation is launching its first-ever Chinese animation on the platform, following a deal with Shanghai-based streaming giant Bilibili to bring the series Heaven Official’s Blessing to global audiences.

Launching today on Funimation platforms in the US, Canada, UK, Ireland, Australia and New Zealand, the 11-part series will also become available in Mexico and Brazil this winter, with an English-language dub to follow next year.

The series, which is co-produced by Bilibili and Haoliners Animation League, will be launched simultaneously on Bilibili in China.

Based upon the series of Chinese fantasy novels first published online by Mo Xiang Tong Xiu in 2017, Heaven Official’s Blessing tells the story of former Crown Prince Xie Lian, who, after 800 years of ‘cultivation,’ a practice to attain eternal life, supernatural powers, and incredible levels of strength, finally ascends to heaven.

However, he is soon banished back to the mortal world due to an unfortunate string of incidents and sets out on an extraordinary adventure with his companion, the Ghost King.

“This is a tremendous opportunity to expose Funimation fans to Chinese animation rarely seen in the West,” said Asa Suehira, Funimation’s chief content officer. “We’re confident that newcomers and fans of the material will enjoy the series and make it as much of a success in the West as it is in the East.”

Funimation is an independently operated joint venture between U.S.-based Sony Pictures Entertainment and Japan’s Aniplex, a subsidiary of Sony Music Entertainment, acquired by the company in 2017. It offers a growing catalog of more than 700 anime series and 13,000 hours of content available in 47 countries. Last year, Funimation acquired UK anime distributor Manga Entertainment.

Chinese streaming giant Bilibili recently struck a deal with the UK’s BBC Studios to work together to commission new content, while also jointly developing IP from the two companies for the Chinese market.

Come join the allrites marketplace! Unlock the value of content!

Get Started Now!

Recent News

Deals round-up: Salto takes slew of ITV Studios shows; Olympusat adds Ukrainian drama trio; SBS6 to adapt ‘Project Cupid’ format
Deals round-up: Salto takes slew of ITV Studios shows; Olympusat adds ...
Salto takes slew of ITV Studios shows Nascent French ...
Read More...
ATF round-up: Abacus sells into Asia; South Korea’s Watcha bags ‘Possession’; Blue Ant strikes crime deals
ATF round-up: Abacus sells into Asia; South Korea’s Watcha bags ‘...
Nat Geo, Wowow among Abacus’s ATF deals ...
Read More...
Environmental streamer WaterBear gains royal support
Environmental streamer WaterBear gains royal support
British royal Prince Harry has given his backing to ...
Read More...
Disney+ unveils first details of LatAm originals slate
Disney+ unveils first details of LatAm originals slate
Disney+ has unveiled a robust Latin American slate, with ...
Read More...
UKTV hires ViacomCBS & C5 exec Andrea Amey to lead digital, Tom Davidson exits
UKTV hires ViacomCBS & C5 exec Andrea Amey to lead digital, ...
BBC Studios-owned UKTV has hired Andrea Amey from ViacomCBS-owned ...
Read More...