News
August 5, 2020 |

TBI Vision

Quibi reveals free ad-supported tier for Australia, New Zealand launch

Short-form streamer Quibi has launched in Australia and New Zealand and, in a move which acts counter to previous statements from the company, is offering a free ad-supported tier.

The SVOD, which first launched in the US and Canada at the beginning of April, has to date only offered a $5 per month ad-supported service or $8 per month for ad-free product.

In an email sent to users in Australia and New Zealand, the company said that it is “now offering an ad-supported free plan so you can choose the right option for you.”

Quibi also said that it is halving the price of its subscription tier from A$12.99 ($9.34) per month to $6.99 per month, though it is unclear whether this offering is ad-supported or ad-free. The streamer has endured a disappointing start since its roll-out three months ago, converting less than 10% of free trial users.

In comments made to Gizmodo, a spokesperson for the company said that it would assess the viability of different business models on a market-by-market basis, so it remains to be seen whether a free tier is likely to be introduced in the US or indeed in any international expansion.

Quibi founder Jeffrey Katzenberg has been quick to blame Quibi’s poor performance on the coronavirus pandemic, with viewers staying at home being antithetical to its pick-up-and-go business model. However, the introduction of a free tier may go some way to convince users that Quibi is an essential service for them to use.

Come join the allrites marketplace! Unlock the value of content!

Get Started Now!

Recent News

HBO Max preps podcasts & shortform content, as AVOD option nears launch
HBO Max preps podcasts & shortform content, as AVOD option nears ...
WarnerMedia’s streamer HBO Max will launch ...
Read More...
NBCU veteran JoAnn Alfano adds current programming for UCP and International Formats Group to remit
NBCU veteran JoAnn Alfano adds current programming for UCP and International ...
Veteran NBCUniversal exec JoAnn Alfano is taking on additional ...
Read More...
Netflix reveals new-look US & international teams under Bela Bajaria
Netflix reveals new-look US & international teams under Bela Bajaria
Netflix has unveiled a new-look to its senior commissioning ...
Read More...
Jellyfish Pictures ups Matthew Bristowe to MD and Sarah Tanner to director of operations
Jellyfish Pictures ups Matthew Bristowe to MD and Sarah Tanner to ...
UK-based VFX and animation studio Jellyfish Pictures has promoted ...
Read More...
Merman Television hires Tiger Aspect’s Faye Dorn as head of drama
Merman Television hires Tiger Aspect’s Faye Dorn as head of ...
US-and-UK-based production company Merman Television has appointed Faye Dorn ...
Read More...