Netflix not breaking into China “any time soon”, says co-CEO Sarandos
Netflix has not “meaningfully” invested in trying to break into the Chinese market “in the last couple of years”, and it’s not likely to happen “any time really soon” says the streaming giant’s co-CEO and chief content officer Ted Sarandos.
Speaking about Netflix’s current strategy on MIPCOM Online+ in a special session marking his winning Variety’s Vanguard Award, Sarandos said that: “I think the local government in China would like the Chinese version of Netflix to be Chinese.”
He went on to explain: “A lot of folks in the industry, I think, have been running into walls trying to change that. Eventually those walls will come down, but I don’t think it’s going to happen any time really soon and I’m glad that we spend most of our energies in countries that welcome Netflix to be part of the entertainment landscape.”
More to follow.