News
November 5, 2020 |

TBI Vision

Netflix experiments with linear channel ‘Direct’ in France

La Casa Del Papel

Netflix is moving into linear TV by testing out the popularity of a new scheduled channel via its service in France.

The new offering is called Direct and operates like a scheduled network, with an array of programming – including hits such as The Crown, La Case De Papel and Family Business – available at prescribed times.

The service, which started its testing phase yesterday, is at present only accessible to subscribers via the global streamer’s web browser in France. Viewers can, however, continue to watch the programmes on demand as normal should they wish.

Netflix confirmed the test via Twitter, adding that the streamer had chosen France for the experiment because “traditional TV consumption is very popular” there. It added that “many viewers like the idea of ​​programming that avoids having to choose what to watch.”

The streamer described the service as a “real-time flow” that will be the same for all members, allowing viewers “to discover the best French, European and international content available on the service.”

Direct, which uses a grid that runs across the next five days, is to become available to all Netflix customers in France from December.

Come join the allrites marketplace! Unlock the value of content!

Get Started Now!

Recent News

TBI Weekly: Six lessons from six months of HBO Max
TBI Weekly: Six lessons from six months of HBO Max
Today marks six months to the day since WarnerMedia&...
Read More...
China’s Alibaba & Tencent ‘held talks’ to acquire rival iQiyi, report claims
China’s Alibaba & Tencent ‘held talks’ to acquire rival iQiyi, ...
Chinese online giants Alibaba and Tencent have both held ...
Read More...
UK’s Channel 4 launches $40m content fund and unveils strategy for digital pivot
UK’s Channel 4 launches $40m content fund and unveils strategy for ...
UK comcaster Channel 4 has unveiled a new corporate strategy ...
Read More...
How do you Zoom? What your virtual background says about you
How do you Zoom? What your virtual background says about you
TBI’s favourite corporate wellness coach Tracy Forysth ...
Read More...
News round-up: China extends ‘Got Talent’; Daro launches AVOD streamer; Drive takes ‘Shared Planet’; Hits enters India
News round-up: China extends ‘Got Talent’; Daro launches AVOD streamer; Drive ...
China’s Got Talent extended Fremantle and Syco ...
Read More...