News
November 10, 2020 |

TBI Vision

Asacha Media hires Disney, Fox exec to lead development & distribution

Maria Grazia Ursino

European production outfit Asacha Media Group has hired Disney sales director Maria Grazia Ursino to oversee the recently formed company’s development and distribution activities.

Ursino becomes VP of content development and distribution at Asacha, which was launched earlier this year by Endemol Shine Group’s former COO Marina Williams, ex-Zodiak Media France CEO Gaspard de Chavagnac and MBC chief Marc-Antoine d’Halluin.

She was most recently sales director for Turkey, Israel and Greece at the Mouse House, following the company’s acquisition of 21st Century Fox, where she had been executive director at Fox Networks Group Content Distribution’s business in Italy, Spain and Portugal. Her remit included distributing Fox Networks’ and National Geographic’s catalogues.

Prior to Fox, Ursino was sales director at Sony Pictures Television and also held both production and distribution roles within the independent production sector in Italy.

Her new remit includes oversight of Asacha’s co-productions, content development and distribution across Europe, with a focus on Southern Europe and Hispanic speaking markets. Ursino takes up her new role with immediate effect and is based in Rome, reporting to Asacha’s co-CEOs, De Chavagnac and Williams.

Williams said: “Maria brings with her 20-years of experience that spans multiple markets and genres. Her appointment will accelerate the growth of Asacha’s co-production and content creation business, as we expand into new markets and enter further partnerships with networks and streaming platforms.”

Ursino’s appointment follows the launch of Asacha in April, when the newly formed business acquired Italian production houses, Picomedia and Stand By Me and French production company, Mintee Studio.

Stand By Me was behind the first scripted series to be filmed and released during the Covid-19 pandemic in Italy, with a Coronavirus-themed special season of teen drama JAMS produced for pubcaster Rai, as revealed by TBI.

Come join the allrites marketplace! Unlock the value of content!

Get Started Now!

Recent News

TBI Weekly: Six lessons from six months of HBO Max
TBI Weekly: Six lessons from six months of HBO Max
Today marks six months to the day since WarnerMedia&...
Read More...
China’s Alibaba & Tencent ‘held talks’ to acquire rival iQiyi, report claims
China’s Alibaba & Tencent ‘held talks’ to acquire rival iQiyi, ...
Chinese online giants Alibaba and Tencent have both held ...
Read More...
UK’s Channel 4 launches $40m content fund and unveils strategy for digital pivot
UK’s Channel 4 launches $40m content fund and unveils strategy for ...
UK comcaster Channel 4 has unveiled a new corporate strategy ...
Read More...
How do you Zoom? What your virtual background says about you
How do you Zoom? What your virtual background says about you
TBI’s favourite corporate wellness coach Tracy Forysth ...
Read More...
News round-up: China extends ‘Got Talent’; Daro launches AVOD streamer; Drive takes ‘Shared Planet’; Hits enters India
News round-up: China extends ‘Got Talent’; Daro launches AVOD streamer; Drive ...
China’s Got Talent extended Fremantle and Syco ...
Read More...