allrites expands its senior team
The allrites marketplace, a go-to destination for selling and acquiring the best of Asian and global TV, Film and Sports rights, welcomes Caroline Clarke as its new Senior Vice President of Business Development.
Caroline’s responsibilities will include the formation of business partnerships with the content buyers globally, as well as planning and execution of strategies to increase sales, clients’ satisfaction and allrites growth. Her in-depth knowledge of the television industry will allow the company to enter new markets and continue to progress in the existing ones, while her long-established relationships in the Asian market are set to strengthen allrites’ presence in the APAC Region.
Having worked only for the content distribution companies practicing the traditional licensing approach, Caroline commented on her switch to working for a marketplace-focused content distribution firm: “It opens up the market. Marketplace based content is more accessible for both parties, content creators and buyers.” She added, “I just want to make it easier for people!”.
About Caroline Clarke
The newly appointed member of allrites, Caroline Clarke, has been living and working in the APAC region for 16 years, with an overall experience of over 25 years in sales and business development professional in the media and entertainment industry.
Caroline was previously serving as Senior Sales Manager for Sky Vision, the production and distribution arm of Sky, where she handled international sales to Asia across all media genres.
Before Sky Vision, Caroline has worked for a number of well-established international media companies, such as CBS, INT and Paramount in the UK, Australia and Singapore.
allrites was created to address the pain points faced by professional content creators around the world to efficiently find the right set of buyers for their content. At the same time, broadcasters gain efficiency and ease in search and discovery of great new TV, film & sports content on a global scale. The digital marketplace also integrates a cloud-based storage and delivery service that makes it easy for sellers to deliver content to their buyers at the click of a button